Coca-Cola
2020 was a pretty crappy year, minus the pretty. But if anything, we had time to reflect. These new Coke cans help people find the words and manifest their hopes and dreams for 2021. We launched with films of real people saying their new year resolutions. During the process, the line I wrote “Open To Better” also got featured in a Katy Perry song. And if I had a niece, she would probably be super proud about that.