Smirnoff

Smirnoff vodka infused with real fruit. 100% real, non-virtual, non-plastic fruit. We created a campaign about that. Questioning what is real these days. How the lines between real and virtual have blurred. But Smirnoff didn't want that. They wanted to show the process of infusion. So that's what we did. A liquid odyssey. Going all raw and visceral and trippy. Ironically, there were lots of robots involved in the shoot.